Meet the Perform SportsTech
Expert Advisory
Board
Marc Bertomeu
Co-Founder and COO
of Next Stage Arenas
Marc Bertomeu
Graduated in Political Science with a Master’s in Communication, I built my career at the intersection of sports, technology, and fan experience. For over five years at EuroLeague Basketball, I served as Innovation Manager, leading the league’s first Virtual Reality broadcast experiences at the 2021 and 2022 Final Fours and launching the EB Tech Challenge and Fan XP Innovation Challenge — programs that sourced and integrated global technology solutions to reshape how fans engage with elite basketball. I also directed the EB SAP Hackathon and conceived the “Flight Time” activation for Turkish Airlines, combining sponsor brand storytelling with cutting-edge fan engagement mechanics.
As co-founder and COO of Next Stage Arenas — a Barcelona-based startup building an integrated multipurpose arena operating platform across Europe — I now work across the full stack of live sports infrastructure: venue development, commercial strategy, and the systems that connect operators, rights holders, and audiences. I bring that experience to my advisory work with a focus on technology that solves real operational problems and creates lasting value across the sports ecosystem.
Jordi Bertomeu
Independent Consultant; Founder and Former Chief Executive Officer of Euroleague Basketball
Jordi Bertomeu
Graduated in Law and specialized in sports law practicing for fifteen years. Founder of the first professional sports league in Spain, in the basketball modality, and advisor to the Government on sports legislation, actively participating in the drafting of laws and regulations. For seventeen years I was General Secretary of the Spanish ACB League, and later Executive Vice President, as well as a board member of the European Union of Basketball Leagues.
Founder, President and CEO of Euroleague Basketball, the European professional basketball league, whose members are the most important clubs in European basketball. For 22 years I have led the pioneering organization in European sport, being responsible for the organization of European club competitions of the highest level. In this position I have managed aspects of governance, regulatory, sporting, business development, event organization, commercial rights management, relations with national and European public Institutions, sports institutions, players’ unions, etc.
The accumulated experience is dedicated to helping projects that are innovative and aim to improve the quality of sports practice and the well-being of athletes, contribute to the sustainability of sports organizations, and strengthen the link of athletes and clubs with their communities.
Dr. Antonio Tramullas
Director of Sports Medicine and Performance,
Sevilla FC
Antonio Tramullas
Global sports medicine physician and former elite athlete with leadership
experience at FC BARCELONA (basketball and football first teams). Medical Director of the Aspire Academy Sports Medicine Center (ASPETAR) in Doha, Qatar. Team physician at SYDNEY FC (Asian Champions League). Team physician at AL SADD football team in Doha, Qatar. Director of Sports Medicine and Performance at SEVILLA FC. Different countries, different cultures, different sports… My leadership signature in the sports medicine and performance field is the
integrative management of athlete´s health & performance. Without health is not possible to perform and without performance, athlete’s health is impaired (mainly mental). The athlete’s case management MUST be a teamwork between different experts (physician, physiotherapist, nutritionist, psychologist, sleep expert, sport science, neuroscientist…) working for the same goal, the athlete, without egos…
Guy Aharon
CEO & Co-Founder at Playermaker
Guy Aharon
Guy Aharon is a leading innovator in sports technology and the CEO & Co-Founder of Playermaker. Under his leadership, the company has scaled internationally, raised over $60M in venture funding, secured official FIFA certification, established landmark partnerships with elite clubs, and launched successful consumer products. Prior to building Playermaker, he earned both a Bachelor of Laws (LL.B.) and a Bachelor of Business Administration (BBA) from Reichman University.
Holly Ransom
CEO of Emergent Global
Holly Ransom
Holly Ransom is a global voice on leadership, change, and high-performance cultures.
As CEO of Emergent Global, she advises Fortune 500 companies, governments, elite sporting teams and trailblazing brands like Microsoft, Virgin, and P&G on building future-ready teams and navigating disruption.
A sought-after keynote speaker, dynamic emcee, and master interviewer, Holly has captivated audiences across 25+ countries—and been trusted by brands like Coca-Cola, Google, Mastercard, and EY to elevate their most critical events.
She’s interviewed icons like Barack Obama, Sir Richard Branson, Brené Brown, Venus Williams and Matthew McConaughey—turning every exchange into a leadership masterclass.
Holly is a Fulbright Scholar, a Harvard Kennedy School graduate, and the bestselling author of The Leading Edge—a must-read for leaders navigating disruption and driving meaningful change. She is also the co-founder of Energy Disruptors: UNITE, a three-time Best Conference winner.
Offstage, Holly loves sunrise runs, baking for friends and family, and putting her Spanish to the test—having recently delivered a full keynote entirely in Spanish.